When The Property Agency set out to launch South Beach – Andrews‘ new residential high-rise in Surfers Paradise – under the campaign banner “Destination Escapism,” they needed a backdrop that could carry the same fashion-editorial polish as the campaign itself. They found it at Domic Noosa.
Over two days, a full film and production crew took over the residence, treating it as a series of distinct cinematic settings. The finished brand film, is now live and it’s easy to see why Domic was the location of choice.
See finished brand film HERE
Why Domic Works as a Filming Location
As an exclusive-use private residence and architectural landmark, Domic offers a rare combination for production teams: dramatic, sculptural architecture, abundant natural light, and direct beach access, all within one site.
Inside, the property offers the scale and flexibility that large productions need: a commercial kitchen, private spa, cinema and gym, six ensuite bedrooms across three levels, and hotel-level service through concierge and daily housekeeping to support cast, crew and talent throughout the shoot. The property’s mix of settings also gave the production the variety of scenes a fashion-led campaign film demanded, all without leaving the one site.
More Than a Stay
While Domic is best known as a private residence for UHNW families, executive retreats and milestone gatherings, this collaboration is a reminder that the property has a second life as a filming and production location. Its versatility – dramatic architecture, natural light and coastal scenery in one place – makes it a compelling backdrop for brand films, campaigns and commercial shoots alike.
For location enquiries or to discuss a production at Domic Noosa, our team is on hand to help bring your vision to life.
Enquire here